Google as the new pressroom

When I saw Edward Roussel, head of digital for the Telegraph, on my last trip to London, he said over breakfast that he’d been thinking about my book title’s question — What Would Google Do? — in relation to…

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BuzzMachine » Blog Archive » Measuring influence

buzzmachine.com 12 comments

Steve Rubel declares dead the idea that blog links as a measure of authority. Steve likes declaring things dead; he’s kind of the grim reaper of measurements. He declared the pageview dead and now it is. This time,…

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BuzzMachine » Blog Archive » The ethic of identity

buzzmachine.com 59 comments

My ethic of identity is simple and clear: I stand by my words here and elsewhere with my name. I tell commenters that I will give them credence if they do likewise.
Elsewhere, online and in journalism, the ethic of…

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